YUP
Everyone knows 7UP. But hidden inside the brand was something even more powerful: YUP. By embracing its iconic doppelgänger, we gave a world paralyzed by “maybes” a simple reminder to stop overthinking and start saying YUP.
PACKAGING
YUPMAN
7’s down. Y’s UP! We are turning an iconic brand name into a direct affirmation. An unmissable visual cue that screams YUP right from the shelf.
Yupman is the voice behind 7Up’s YUP Hotline and professional enabler of spontaneity. Through texts, social posts, and surprise appearances, YUP Man helps people do what they were already going to do anyway.
Yup, hit that follow button.
Just text YUP to 988887. Let YUPMAN do the rest.
YUP HOTLINE
