In a world of endless choice, why stop at one? One decision shouldn't define the rest of your life…or your taste buds. Chupa Chups is taking the tasteful route.
Taste one. Taste them all.
Beginning in the candy aisle, Chupa Chups plays matchmaker.
Place your hand on the scanner, and we'll pair you with a flavor you've likely never chosen yourself.
Every wrapper comes with a QR code that unlocks your flavor's dating profile.
X
Chupa Chups takes over Feeld, giving every one of its 100 flavors its own dating profile.
Shoppers can now get to know their match and meet all the other flavors they're seeing
To celebrate every new flavor union, Chupa Chups opens the Chupa Chapel.
Candy lovers can commit to three or more flavors. Guests can even commemorate the occasion with Open Arrangements —custom bouquets filled with multiple Chupa Chups flavors.
Once you’ve found your polycule (or Chupacule), we say…“let’s move in together.”
The Poly Pop is a customizable lollipop that lets you enjoy your favorite flavors all in one.
Copy: Dawnn Fann | Art: Zoe Neyer