The idea of what a woman should be is just that – an idea. Labels and tired expectations continuously define what’s arguably undefinable. Miu Miu gives the proper finger to the whole thing. There is no singularity to womanhood. Whatever you think she is, she isn’t.

The Runway

We’re not dropping new clothes, just a different way to take them in. Our next runway puts delicacy and destruction on the same stage.

Typecast

We’re dropping a series about women and everything we assume about them. Starting with Nara Smith, a woman the world thinks it already has figured out.

Isn’t-Isms

Our purse-sized companion invites you to take the attitude of “she isn’t” with you wherever you go

Stunt

We take it a step further in the streets, recreating the familiar ads that tell women who to be, just to destroy them.