Every generation has found a new way to define womanhood. Paintings were among the first. But Miu Miu has long celebrated women who defy definition. Returning to the very medium that helped shape ideals of womanhood, the fashion brand invites the women inside the frame to step beyond it and reclaim the narrative for themselves.
NEW YORK FASHION WEEK
For its latest show, models step beyond gilded frames before taking the runway. It is a living expression of women stepping out of a man's story and into one authored by themselves.
Now You See Her
To launch, Miu Miu dresses female statues around the world in looks from the latest collection.
Digital
In partnership with major art museums, Miu Miu introduces exclusive Beyond The Frame audio tours within museum apps. People unlock narrated experiences from the perspective of history's most iconic muses.
IN-STORES
Miu Miu gives their stores a new look. Modeled after classical museums, we’re reframing what it is that should be oogled.
